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Ecommerce Merchandiser

Bloom & Wild

Bloom & Wild

Software Engineering
Amsterdam, Netherlands
Posted on Friday, February 9, 2024
bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.
We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ Range @ bloomon
Over the past 7 years, bloomon has spread happiness to customers with products and designs that are distinctly bloomon. We are most known for our Original style, which can be characterized for its wide variety of flowers, complementary colour schemes and spaciousness. We offer select products in our range on subscription and all of them as one-offs in our shop.
In the last year we have expanded our product range massively, with a particular focus on offering multiple styles and a range of additional gifts. We love to make art and science come together - we inspire our customers but also test, learn and optimize what we do.
The Range team is responsible for the ideation and execution of the physical product across markets and platforms, from initial concept, through product development to launch. We work cross-functionally with other teams across the business to support our decision making. We perform our own research, but also gather insights with the help of the Business Intelligence team; work closely together with the Brand & Creative team to develop the concept and collaborate with the Supply Chain teams on execution. We have a close link with the Digital Product team to ensure our range is easily shoppable on site and look as appealing as possible.
What will you do?
We are looking for a highly methodical person with excellent attention to detail and organisational skills to join our team. Your responsibilities will fall into 4 key areas:

⚙️ Product launches

  • You’ll be responsible for ensuring that all products for the bloomon brand are launched onto the websites in an accurate and timely manner. In order to achieve this, you will:
  • Collaborate with the Brand team to ensure that all product assets (copy, images, flower cards, etc.) have been briefed in and are on track to be fulfilled with no bottlenecks in the process
  • Check all returned assets, ensuring that they are accurate and optimised for the customer (e.g all product details are correct, images are representative, flower cards contain the correct information, etc.)
  • Once all assets have been submitted, you’ll create the SKU in the backend system and accurately upload all information
  • Complete a pre-launch checklist and confirm all dependencies are achieved before putting anything live
  • Be responsible for mapping onsite navigation in the most customer centric way and understanding what you can do to maximise conversion. You’ll pair with your manager to define a merchandising strategy for their launches and then implement this.

⚙️ Stakeholder Communication

  • You will be seen as the go-to person for any product information, and you’ll keep ‘self-serve’ documentation for the bloomon range up to date. Responsibilities will include:
  • Keep the wider business informed about new design/collection launches, merchandising plans, and any changes or delays to launches that may occur
  • Brief Customer Service about new design/collection launches, and any additional information that they need
  • Create Range Plans for all markets, keeping information, images, etc. up to date and accessible for stakeholders
  • You’re the expert for product launches, engaging in conversations that develop and optimise our tools and ways of working.

⚙️ Analysis & Reporting

  • Once all products are live on site, you will take ownership of ensuring that the website is optimised for customer experience. This includes:
  • Actively scanning the website regularly to ensure that everything looks exactly as it should and there are no issues
  • You’ll react swiftly to resolve any onsite issues spotted by other team members
  • Once new products have launched, you’ll be responsible for ensuring that the images and products are converting in line with expectations. If on occasion there are conversion issues, you’ll investigate and offer resolutions to solve the problem whilst keeping stakeholders informed and aware throughout
  • You will actively gather feedback from other departments including Trading, Marketing and Customer Delight to understand how the products landed with our customers, and take on board any findings and factor them in for future launches.

⚙️ Managing the ‘Add-on’ Category

  • You’ll be responsible for the add-ons category - these are small gifts that customers can pair with their bouquet as well as greeting cards
  • This entails everything from ideation (ie. understand what categories and price points work for our customers, competitor benchmarking) to implementation (ie. sourcing, prepping fulfilment teams and uploading to the website) and optimisation (based on performance) to deliver to our strategy and budget
  • You’ll also merchandise the add-ons and report on their performance on a weekly basis (and pull levers to remain on track)
  • Reviewing our strategy to drive up add-on rate and order value for our customers, and diving into the underlying drivers of performance
  • Proactively identifying future potential addon partners to bring an uplifting bloomon touch to our bouquets (also own label)
  • Collaborate with the BI & Warehouse teams to ensure we always have the right amount of stock for our customers.

✅ You’ll love this role if you…

  • At least 4 years of experience in an online merchandising role; Category Management experience is a positive to have
  • Attention to detail You’re methodical and precise and take care so that you deliver to a consistently excellent standard
  • Organised You’ll be on top of the many different workstreams that you’re involved in, delivering your work on time
  • Stakeholder management You’ll keep all of your stakeholders up to date and well informed, understanding what is important to them, keeping your communication efficient and effective
  • Customer empathy You put customers first, seek to understand what works for them and champion them in your decision-making to develop products they love. You’re motivated by this above all else.
  • Proactive You take ownership to get things done and are willing to roll up your sleeves and get stuck in yourself whenever needed
  • Driven You are enthusiastic, passionate, and keen to deliver results that impact the business
  • Independent You’re resourceful and show initiative in your work
  • Positive attitude You’re excited about problem-solving with others in a fun and dynamic team.
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging at Bloom & Wild Group
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.
🧭 Our ways of working
We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.
🌟 (Some of) The good stuff
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
🌻 Work that works for you
- Flexible working (core hours from 10-4pm)
- Work Abroad for up to 30 days each year
- Share in our success with a choice to take equity options from day 1
- 1 day per year to volunteer on a project that’s close to your heart
- We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
- Phone allowance
🌴 Time off
- 24 vacation days and an option to buy an extra 5 each year
- Happiness days (1 extra day each quarter for your personal ‘me time’)
- 1 celebration day per year, to celebrate a holiday that’s important to you
- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
🌱 Health and wellbeing
- Mental health support through Open Up, including access to online therapy sessions
- Allies and champions groups
- Mental Health First Aiders and awareness training for our managers
- In person and virtual yoga every week
- Our office kitchen is stocked with healthy drinks and snacks to keep you going
- Financial wellbeing support through Bippit
- Workplace pension contributions
🌳 Growth & Development
- A flexible training framework for every stage of your career development through our Bloom & Learn programme
- Access to the Goodhabitz learning platform
- Internal & external Speaker Sessions on a variety of different inspirational topics.
💐 Moments that matter
- We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,
- A BBQ-worthy rooftop terrace (Amsterdam HQ)
- Social & wellbeing monthly calendar
- We love to celebrate birthdays, anniversaries and other important milestones!
- Summer and End of Year events, team lunches and post-peak celebrations
- Irresistible discounts on our products, blooms & subscriptions!
🫱‍🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
If your application is successful, you can expect to have a quick 30 minute chat with our recruiter Estelle, to run through your experience, motivations and the role in more detail. After this you will have an interview with Marie-Flore (Brand & Range Director) and Christine (Category Manager), followed by a case study if successful - including Michael (Commercial Director). Your final interview will be with Charlotte (Chief Customer Officer). Ideally we go through this process in 3-4 weeks from your first interview.
We believe in leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here.