Retention Marketing Executive (12-month FTC)
Bloom & Wild
Marketing & Communications
London, UK
Posted on Monday, September 9, 2024
Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.
Care has been at the heart of our business from the start. From the products we source, and the packaging we send them in, to the way we look after our colleagues, our customers, our planet, and the communities around us.
Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
🛠️ Digital Marketing @ Bloom & Wild Group
Our Digital Marketing team drives growth across the Bloom & Wild and bloomon brands in each of our 7 markets. We do this by collaborating with many teams (Business Intelligence, Data, Commercial, Product, Brand) to deliver campaigns that are innovative, creative and measurable. We’re organised across three core teams, based in the UK and the Netherlands:
Retention Performance - we nurture existing customers, combining email, text, push notifications, and digital channels to drive conversion, engagement, retention and revenues.
Acquisition - we identify, inspire and acquire high-quality new customers. We also work closely with the Retention Performance team to ensure that paid channels are optimised for returning customers.
CRM & Loyalty - we focus on relationship building and increasing customer loyalty via highly targeted, personalised and innovative marketing campaigns.
💻 What you’ll be doing
We’re looking for a Retention Marketing Executive to join the team! Reporting to Anna, our Senior Retention Performance Manager, and alongside two Retention Associates, you'll be responsible for the creation and delivery of Bloom & Wild retention campaigns to drive trading in each of our markets.
⚙️ Responsibilities will include:
- Collaborate with our Range, Brand and Country teams to build our global campaign plan, using localised learnings from local stakeholders to adapt by region (predominantly the UK and Germany, as well as Ireland and Austria)
- Responsible for how all of our owned-channel customer communications look (email, push notifications, in-app-messages), driving forward innovation in our marketing channel creative
- Actively look for ways to support repeat customer trading, and plan reactive campaigns
- Assist on order forecasting work with close support of your manager
- Responsible for A/B idea generation and analysis
- Responsible for detailing our learnings in our team retro meetings
- Share learnings across the retention and acquisition teams to ensure creative consistency and best practice
- Get close to our range and select the perfect products to showcase to our customers in our comms
- Manage the entire retention campaign creation process, keeping our progress visible to the team, updating stakeholders and looking for ways to push further ahead and automate, streamline and improve processes.
- Support two Retention Associates responsible for campaign ideation, building, testing, delivery, and you’ll be accountable for all campaigns that go out to our customers.
✅ You’ll love this role if you…
- Have a commercial mindset, a passion for understanding customers and take a customer-first approach in your decision making
- You'll need 2-3 years' experience in email marketing, trade marketing or a similar role. D2C experience is highly desirable
- Experience setting up A/B testing & reporting on test results
- Experience creating customer segments, ideally using AND/IF logic statements
- Interest in email marketing creative and translating brand campaigns into emails we can send to our customers
- You love to collaborate, and are at your best when working cross functionally with a wide variety of stakeholders
- You take a thoughtful approach to planning and prioritising your work and can manage a number of concurrent projects, delivering consistently to a high standard whilst remaining flexible for last minute changes
- You’re excited about problem-solving and love to take a logical and collaborative approach to finding solutions
- You care about the detail - you’re methodical and precise and deliver to a consistently high standard
- You take responsibility and initiative to get things done, are willing to roll up your sleeves get stuck in
- You love to learn and often take initiative to improve things
- Are based in the UK and can work from our office (in Vauxhall) at least twice a week
⭐ It would be great if you also have experience...
- Working with Asana and Braze (or a similar email service provider)
- Some experience in forecasting
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging @ Bloom & Wild
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.
🧭 Our ways of working
We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.
We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager.
Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.
We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
🌟 Work that works for you
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
Our perks and benefits include:
⏰ Flexible working & work from abroad
🌴 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
💛 1 Volunteering day each year
🐣 Enhanced family leave and a workplace nursery scheme
🌱 A flexible training framework for every stage of your career
💐 Irresistible discounts on our products, blooms & subscriptions!
For more information on our perks & bens, please see www.bloomandwild.com/careers
🫱🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
Our interview process will include a quick chat with someone from our Talent Team, followed by an interview with Anna who is the hiring manager. We'll then ask you to prep for a task based interview with Pauline and Kristin from the Digital Marketing team. Final round will be with Charlotte, our Chief Customer Officer.
We believe in leading change for good, so if there’s anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously here, so we can use this to improve your experience.
#Bloom&Wild