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Jobs - Marketing Manager - Eatron Technologies (Warwick, UK)

Eatron Technologies

Eatron Technologies

Marketing & Communications
warwick, uk
Posted on Saturday, February 24, 2024

As Head of Marketing you will be responsible for for developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. The ideal candidate will have a proven track record of success in developing and implementing marketing strategies, and delivering results in a fast-paced environment.

Key Responsibilities:
• Lead the development and execution of comprehensive marketing strategies to achieve company objectives, including brand positioning, messaging, and integrated marketing campaigns.
• Develop and maintain the company’s brand identity, ensuring consistency across all marketing channels and materials.
• Conduct market research and analysis to identify trends, opportunities, and threats, and use insights to inform marketing strategies and tactics.
• Work closely with product management teams to develop and execute go-to-market strategies for new products and features, including product positioning, pricing, and promotion.
• Oversee digital marketing initiatives, including website management, SEO/SEM, email marketing, social media, and online advertising, to drive traffic, engagement, and conversions.
• Lead the development of compelling and relevant content for various marketing channels, including website copy, blog posts, whitepapers, case studies, and videos.
• Manage the creation and distribution of marketing collateral, such as brochures, presentations, sales kits, and other sales support materials.
• Develop and maintain relationships with media outlets and industry influencers to generate positive press coverage and increase brand visibility.
• Develop and manage the marketing budget, ensuring optimal allocation of resources to maximize ROI and achieve marketing objectives.

Requirements:
• Bachelor’s degree in Marketing, Business Administration, Communication or related field.
• Experience in marketing leadership roles, preferably in the B2B tech sector.
• Good understanding of the mobility and/or electrification space.
• Proven track record of developing and executing successful marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
• Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media (Linkedin), email marketing, and online advertising.
• Excellent analytical skills and ability to use data-driven insights to inform decision-making and optimize marketing performance.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas clearly and persuasively.
• Creative thinker with a passion for innovation and a willingness to challenge the status quo.

We offer challenging work and exciting projects, a collegial atmosphere, a brilliant team of engineers to work with, and a chance to build a sustainable future together. We are working to create a better planet, with a brighter, cleaner future for generations to come. You can become a part of that journey!