Social Media Manager Marketing · London · Hybrid
Elder
Social Media Manager
About us:
Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.
About the Role
We’re looking for a Social Media Manager (at least 2 years experience) who sees social media as both a creative outlet and a meaningful driver of business growth.
This is a hands-on role for someone who genuinely enjoys social media and stays curious about how platforms evolve. You keep up with new features, trends and format shifts, and you’re proactive about testing what could work for our audience.
Crucially, you understand that social media should support real business outcomes. You think beyond likes and impressions, and care about how content contributes to website traffic, enquiries and ultimately customer growth.
You won’t just be scheduling posts. You’ll be actively filming, editing and creating content for the brand. You should feel comfortable behind the camera and confident capturing authentic, human stories in a sensitive and thoughtful way.
Working closely with the wider marketing team, you’ll help ensure our social media activity contributes to brand awareness, traffic, leads and sales while staying aligned with Elder’s tone and values.
What You’ll Do
Own and evolve our organic social media presence across Facebook, Instagram and emerging platforms
Stay ahead of platform developments and proactively test new formats and features
Plan and run structured experiments designed to improve engagement, traffic and lead generation
Create content with clear objectives whether that’s awareness, education, traffic or enquiry generation
Film, edit and produce short-form video and other social-first content
Capture authentic brand moments, testimonials and educational content
Identify thoughtful, appropriate ways to move audiences from social media to learning more about Elder
Track performance metrics including reach, engagement, traffic and conversions
Work closely with the marketing team to align social with campaigns, landing pages and conversion goals
Regularly report on what’s driving meaningful results — and refine accordingly
About You
You genuinely enjoy social media and instinctively understand how platforms work.
You’re naturally curious and like experimenting but you also care about impact. You understand that strong social performance isn’t just about engagement, but about contributing to website traffic, enquiries and customer growth.
You’re able to put yourself in the shoes of our customers, typically adults aged 45–65 navigating complex and emotional decisions around care. You know how to adapt tone, messaging and format to resonate with this audience rather than simply following mainstream trends.
You’re confident in creating content and capable of connecting creative ideas to measurable outcomes.
Must-Haves
At least 2 years’ experience managing social media
Proven experience creating engaging content, including filming and editing video
Analytical in your approach to inform content decisions
Clear understanding of how social media can drive traffic and leads
Strong copywriting skills, including empathetic writing for sensitive topics
Strong awareness of platform trends and developments
Bonus Points For
Demonstrated history of using social media to drive website traffic, enquiries or sales
Experience aligning social activity with conversion journeys or marketing funnels
Experience in healthcare, care or other trust-based sectors
Your Approach
You take a test-and-learn mindset
You stay ahead of platform changes
You balance creativity with commercial awareness
You think in terms of outcomes, not just output
You are a self-starter who is not afraid to try new things
Why Elder:
Be part of a mission-driven company making real impact
Own significant projects from day one and have real business impact
Work with a supportive, ambitious team that can help you learn a ton
Career growth opportunities as we expand
Apply today
Elder recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status. We ask for candidates to have the "right to work" in the UK to apply for this job. We are unfortunately not in a position to sponsor certificates for this job.
London
Our Perks & Benefits
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Getting set up
You’ll get your very own Mac, and if working from home, we can do a quick assessment to ensure you have everything you need - from screens and keyboards to a comfy office chair.
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Hybrid working
At Elder, you can split your time between working remotely and from our HQ, and you can even work abroad for up to 30 days a year.
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Flexible working hours
Not a morning person? Need to pick the kids up in the afternoon? We’ll help you figure out daily hours that work for you and the business. There are only set shifts for our frontline teams.
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Supporting your wellbeing
You’ll have access to free individual therapy and mental health support sessions via Vitality, and the chance to keep fit and beat the commuter crowds with our cycle to work scheme.
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Free drinks and snacks
We stock our kitchen with plenty of fruit and have unlimited tea, coffee and soft drinks to fuel you up for the day. Plus, on Fridays, we keep the beer fridge full to get the weekend started.
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Pay for new parents
Whether you or your partner is having a baby, or you have decided to adopt, we give new mums and dads 12 weeks of flexible parental cover at full pay.
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Rollover holiday time
We all need a good break, so with Elder you’ll get 25 days off a year, plus bank holidays. If you don’t use them all up, you can carry some over to the next year too.
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Pension scheme
Working in the care sector means we know the importance of getting our finances in shape for when we’re older. It’s why we help contribute towards your pension.
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Stock options
You do your share of the work, so it’s only right that you should get your share of the success. Everyone who works here gets the opportunity to own a stake in the company.
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Inspiring learning and CSR
From guest speakers on LGBTQ initiatives and mental health to interactive workshops and weekly spotlights, we love to share knowledge, raise awareness and shake up unconscious bias.
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Growth and personal development
You’ll have access to 100’s online courses via e-learning platforms, the chance to take part in our internal Mentoring Programme, as well as daily opportunities to learn about real-life business in a disruptive scale-up, and grow and contribute beyond your role.
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A jam-packed social calendar
Whether it’s down the pub after work, at your team’s sponsored quarterly social, or at an annual offsite Elder party, you’ll really get to know everyone
at the company. -
Exclusive discounts
From coffee and cinema tickets to phone contracts and Apple gadgets, our Perkbox discounts can help to make your money go a bit further.
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Cycle-to-work scheme
With a fully-flexible cycle-to- work scheme, you can avoid being squashed onto the tube and get the bike you want from the shop you want. For a leaner, greener way to work. -
Referral scheme
Know someone who would be a brilliant fit here at Elder? As an Elder employee, you can earn bonuses each time you successfully refer a new member of the team.
Workplace Culture & Diversity
A vibrant community with care at its heart.
Our people aren’t just part of a team, they’re part of something bigger. We’re a close-knit group on a mission to reinvent what it means to age.
Elder is built around the idea that everyone should keep control, choice and independence throughout their lives. This doesn’t just apply to our customers, but to everyone who works with us too. We’re big believers in giving everyone the space, and the support they need to run with their own ideas, and ultimately shine.
It’s something that’s helped us to evolve a positive and welcoming too. Whether it’s through our weekly company catch-ups, team spotlights, or our social events, bringing people together allows us to celebrate different perspectives, experiences and talents – ensuring everyone feels like a true part of the team.