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Locations

London, UK · England, UK

industry

Commerce and Shopping · Food · Transportation

Size

201-1000 employees

Stage

Other

founded in

2012

Gousto provides you with all the ingredients in the right proportions to cook delicious meals at home. The produce is organic, fresh, and seasonal. Gousto’s recipes are developed by a team of passionate chefs and tested by all their friends and families first (very picky people). You get to choose the recipes online and every week the selection is updated to make sure there’re plenty of new recipes for you. The recipes are delivered right to your doorstep once a week so you decide when to cook. Whenever you’re on holiday or just don’t have time, simply place the subscription on hold – it’s easy. Gousto was started in 2011 by two friends who share a passion for food and cooking. In their previous lives, Timo and James loved cooking but didn’t have much time to go to various grocery shops. They found it difficult to cook recipes from online databases or follow cook-along TV shows. Ready-meals from supermarkets do the job but the quality isn’t great, they have lots of additives, and they get boring very easily. One day, James and Timo decided that there must be some way to make life easier and the idea for Gousto was born. The first recipes were offered at market stalls and from there the concept has grown into what you see today. Of course, all of Timo and James' friends are Gousto guinea pigs. Today, Gousto has a team of professional chefs and passionate amateurs (thanks mum), making sure that the recipes cover all cuisines and styles.

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