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VP Theatrical Marketing, Global



Marketing & Communications
London, UK · New York, NY, USA
Posted on Tuesday, July 9, 2024

About MUBI

MUBI was founded to build the biggest community of film lovers, anywhere.

We are a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. And we have a team of brilliant, ambitious and passionate individuals to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realise MUBI’s vision.

That’s where you come in! Join our global team and help us make great cinema accessible to everyone, everywhere.

About the role

We are seeking a world class, creative and passionate film marketing professional with people management experience to take on a key leadership role within MUBI’s Content department.

As the VP Theatrical Marketing, Global, you will act as the strategic lead for a team of 10 who craft and deliver exciting and innovative marketing campaigns for MUBI’s slate of new releases, across both theatrical and streaming.

Recent MUBI Releases include: Sofia Coppola’s Priscilla, Wim Wenders’ Perfect Days, Molly Manning Walker’s How to Have Sex, Aki Kaurismäki's Fallen Leaves, Charlotte Wells’ Aftersun, Park Chan-wook’s Decision to Leave, Lukas Dhont’s Close and Ira Sachs’ Passages.

You will focus on:

  • Defining, implementing and measuring global marketing strategy for MUBI’s theatrical releases, working to maximise both theatrical box office and performance on the MUBI streaming platform.

  • Managing an international team of marketing professionals (currently 10), to support the roll-out of marketing campaigns for MUBI titles globally, working across creative, positioning, partnerships, budgets, strategy and beyond.

  • Stakeholder liaison and acting as the main point of contact for marketing queries from directors, producers, funders, broadcasters, sales agents and other stakeholders throughout the campaign lifecycle, including for titles currently in development or production.

  • Working with the team to brief and develop key campaign artwork, trailers and additional assets with MUBI’s in-house Creative team and occasionally with agencies.

  • Collaborating closely with colleagues in the Global Marketing team on strategy for support across Digital, CRM, Influencers and Local Marketing channels.

  • Syncing with the Comms team to define a strategic announcement schedule for each campaign, and identify potential marketing opportunities requiring talent.

  • Acting as a key cross-functional leader, working in close collaboration with teams including Product/Engineering, Global and Local Marketing, Digital, Growth, Production, Editorial, Brand, Operations, Analytics and more.

What you will bring:

  • An experienced and creative marketing professional who is confident, collaborative and passionate about film.

  • Experience in crafting marketing strategy for film title marketing campaigns, targeting theatrical and/or streaming audiences.

  • Experience in developing campaign positioning desired.

  • A confident people manager, capable of growing and nurturing a high-performing team based in multiple territories, with a focus on collaboration, empathy and efficiency.

  • A cross-functional leader who enjoys working collaboratively with diverse internal teams, actively seeking out opportunities to streamline workflows and identify collective opportunities.

  • An eye for creative visuals across static and video formats that are innovative and impactful

  • A strong communicator, listener and negotiator, who is capable of being both persuasive and assertive on calls and in person.

  • Internationally-minded, with previous experience in working across multiple territories not essential, but desired.

  • A natural problem-solver who is adaptable, with an ability to thrive in a rapidly growing company.

  • Results and data-driven, with an analytical mindset.

  • Has a strong understanding of all facets of the digital marketing landscape, from organic social to paid digital and CRM.

  • Experience in media buying and partnerships, and understanding of the broad media landscape.

  • Comfortable in stakeholder management, including working with senior internal stakeholders, as well as filmmaking teams, funders, financiers and broadcasters across strategy, creative and reporting.

  • A multitasker who can work across a large number of campaigns in parallel.

If you feel you’ve got what it takes but don’t meet all the requirements we’ve listed above, we’d still love to see your application!

We want to make cinema accessible to everyone. We believe people from different backgrounds bring different ideas that foster innovation and engagement, allowing us to attract great people to develop the best experience for our users.

MUBI Group Companies are committed to being an Equal Opportunity Employer. That means it's our responsibility to ensure that all candidates are not discriminated against in our hiring processes and our employment decisions based on their race, color, religion, nationality or ethnic origin, age, gender identity or expression, sex, marital status, physical or mental disability, socioeconomic background, sexual orientation, family or parental status, or any other applicable characteristic.