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Marketing Manager, TR

MUBI

MUBI

Marketing & Communications
Istanbul, İstanbul, Turkey
Posted on Jan 8, 2025

About MUBI

MUBI was founded to build the biggest community of film lovers, anywhere.

We are a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. And we have a team of brilliant, ambitious and passionate individuals to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realize MUBI’s vision.

That’s where you come in! Join our global team and help us make great cinema accessible to everyone, everywhere.

About the Role

We are looking for a new member of our team to help us with our local marketing strategy and execution in Turkey, to integrate our small, dedicated team working to build awareness and fuel subscriber growth in Turkey through partnerships, content-driven campaigns, social media, and brand marketing.

You will focus on:

  • Implement the marketing strategy and priorities for Turkey, collaborating with MUBI’s Turkey Senior Marketing Manager to establish growth-focused long-term goals

  • Analyze and assess marketing activities for impact and optimization

  • Assist in executing global marketing campaigns, including brand, content-specific, and seasonal promotions

  • Localize marketing copies for film releases, website, email communications, campaigns, and other channels

  • Identify trends in the local SVOD market, film industry, and digital landscape

  • Coordinate the local organic social media strategy and influencer partnerships, working closely with the TR Marketing Coordinator for strategic planning and execution

  • Liaise local PR opportunities with the Global Communications team and coordinate the local PR agency's daily demands, deliveries, and deadlines

  • Collaborate with distribution and core digital marketing teams, as well as the content team to promote MUBI’s programming and curation

  • Cultivate relationships with optimal platforms, corporate partners, institutions, and brands

What you will bring:

  • Experience in planning and executing consumer-facing brand marketing strategies and campaigns; stays up-to-date on trends in the digital marketing landscape

  • Willing and enthusiastic about excelling in both strategic thinking and hands-on execution, capable of seamlessly bridging high-level concepts with practical implementation

  • Analytical mindset, able to define KPIs and evaluate campaign effectiveness

  • Able to work independently, meeting deadlines and reporting results regularly

  • Impeccable attention to detail and highly organized

  • Team player who enjoys working collaboratively with cross-functional counterparts

  • Demonstrates the ability to excel while working independently and collaboratively in a remote setup

  • Entrepreneurial mindset, highly self-motivated, and thrives in a fast-paced environment

  • A confident and effective communicator with strong writing skills

  • Creative thinker with a strong problem-solving ability

  • 5+ years of related marketing experience

  • Experience working in the entertainment, media or tech field is a plus

  • Fluent in English; other languages are a plus

This position requires the candidate to be based in Istanbul.

We want to make cinema accessible to everyone. We believe people from different backgrounds bring different ideas that foster innovation and engagement, allowing us to attract great people to develop the best experience for our users.

MUBI is committed to being an Equal Opportunity Employer. That means it's our responsibility to ensure that all candidates are not discriminated against in our hiring processes and our employment decisions based on their race, color, religion, nationality or ethnic origin, age, gender identity or expression, sex, marital status, physical or mental disability, socioeconomic background, sexual orientation, family or parental status, or any other applicable characteristic.