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Vice President, Digital Marketing

Safeguard Global

Safeguard Global

Marketing & Communications
Multiple locations
Posted on Thursday, May 2, 2024

As the VP, Digital Marketing - Digital Experience, you will play a pivotal role in driving our digital marketing strategy to enhance the overall digital experience for our B2B audience. This position requires a seasoned digital marketing expert with a deep understanding of B2B marketing, exceptional leadership skills, and a proven track record in understanding buyer journeys, optimizing UX and driving quality conversion rates through strategic initiatives. Knowledge and experience in demand generation may give you an edge up with this opportunity.

How you will make a difference:

· Develop and execute a comprehensive digital marketing strategy focused on optimizing the B2B customer journey and enhancing the overall digital experience.

· Implement data-driven Conversion Rate Optimization (CRO) strategies to maximize conversion rates across all digital touchpoints.

· Experience managing/collaborating with UX, web dev and analytics experts

· Conduct regular analysis of user behavior, A/B testing, and other relevant metrics to identify opportunities for improvement.

· Lead a high-performing digital marketing team, providing strategic guidance, mentorship, and fostering a collaborative and innovative culture.

· Collaborate closely with cross-functional teams, including Sales, Product, and Customer Success, to align digital marketing efforts with overall business objectives.

· Evaluate and implement cutting-edge digital marketing technologies to streamline processes, enhance user experience, and improve conversion rates.

· Establish key performance indicators (KPIs) and regularly monitor, analyze, and report on the performance of digital marketing initiatives.

What will give you an advantage:

· Proven experience in digital marketing leadership roles, with a focus on B2B marketing.

· Strong understanding of digital experience design, user experience (UX), and customer journey mapping, SEO & PPC.

· Demonstrated success in implementing and optimizing conversion rate optimization strategies.

· Exceptional analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

· Excellent leadership and team management skills, with a track record of building and developing high-performing teams.

· Up-to-date knowledge of digital marketing trends, tools, and technologies.

· A background that includes demand generation is strongly preferred.

Who we are and what we do:

Safeguard Global is…Global! We help 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe. ✈️

Our Global Benefits

  • 👨‍💻 Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
  • 🧑‍🍼 Bonding Leave: Enjoy paid leave to bond with your new family member.
  • 🎁 2 Charitable Days: Contribute to causes you believe in.
  • 🏆 Reward & Recognition Program: Be rewarded for your success and championing our values.
  • 💰 Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.

Why become a Guardian:

  • ️ International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.
  • ⭐ Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
  • 📚 Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.

Next Steps:

To apply, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time.

Welcome to the Future of Work!

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At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.