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Chief Marketing Officer

Safeguard Global

Safeguard Global

Marketing & Communications
United States
Posted on Friday, May 10, 2024

Why join Safeguard Global? 👀

We want to help you “Work in Any Way” - that means, making time for family, commitments, and life outside, so that you can have the best of both worlds. When you own what you do and are driven to deliver, you have the flexibility to decide where and how you work. 🚀

Our roles aren’t just remote and hybrid first—they break free from the traditional ways of doing things, paving a way for A Job That Works for You.

Role Overview:

The Chief Marketing Officer (CMO) will be responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth across multiple products and global markets. The CMO will lead a team of marketing professionals and collaborate closely with other departments to ensure alignment with business objectives. This role is pivotal in shaping the company's positioning, messaging, and go-to-market strategies, with a strong focus on new market penetration and product launches.

How you will make a difference:

  • Strategic Leadership: Evaluate and redesign global go-to-market with supporting multi-tier campaign strategy and execution. Continue to cultivate brand position and evolve demand engine to achieve pipeline target responsibility.

  • Team Management: Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and accountability.

  • Global Market Expansion and Management: Continue to grow global markets, identify and prioritize new market opportunities, conducting market research and analysis to drive expansion strategies into new regions.

  • Product Launches: Oversee the successful launch of new products, coordinating cross-functional efforts to ensure seamless execution from development to market entry.

  • Brand Management: Manage and enhance the company's brand identity, ensuring brand consistency and resonance with target audiences.

  • Marketing Campaigns: Develop and execute integrated marketing campaigns across digital, traditional, and emerging channels to drive customer acquisition, engagement, and retention.

  • Performance Analysis: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives, leveraging data insights to optimize strategies and drive continuous improvement.

  • Partnership Development: Cultivate strategic partnerships and collaborations to amplify brand visibility and reach, driving mutually beneficial growth opportunities.

  • Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve business objectives.

  • Stakeholder Communication: Collaborate closely with senior leadership, providing regular updates on marketing performance, trends, and strategic initiatives.

What will make you stand out:

  • Proven track record of developing and executing marketing strategies in diverse global markets, understanding cultural nuances and regional dynamics.

  • Very data and analytically savvy. Must be comfortable carrying a pipeline target.

  • Experience with both sales-led and product led marketing motions

  • Demonstrated experience managing marketing initiatives for multiple products or product lines, optimizing strategies to drive growth and market share.

  • Strong expertise in managing activity in multiple global markets as well as entering new markets. Experience leveraging market research to cultivate the right buying experience per market.

  • Extensive experience leading successful product launches, including go-to-market planning, positioning, messaging, and launch execution.

  • Exceptional leadership and team-building skills, with the ability to inspire and motivate cross-functional teams to achieve ambitious goals.

  • Proven data-driven approach to decision-making, with proficiency in analyzing marketing metrics and translating insights into actionable strategies.

  • Bachelor's degree in Marketing, Business Administration, or related field required; MBA or advanced degree preferred.

Who we are and what we do:

Safeguard Global is….Global! With offices worldwide, we help 1500+ companies hire, manage, and pay employees in 170+ countries. It's all about people! Join us to meet diverse folks, explore new cultures, and connect with amazing folks from around the globe. 🌎

Our Global Benefits

  • 👩‍💻 Autonomy & Flexibility (Work in Any Way): Be supported with as much flexibility as possible.
  • 🧑‍🍼 Bonding Leave: Enjoy paid leave to bond with your new family member.
  • 🎁 2 Charitable Days: Contribute to causes you believe in.
  • 🏆 Reward & Recognition Program: Be rewarded for your success and championing our values.
  • 💰 Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.

Why become a Guardian:

  • ️ International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.
  • ⭐ Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
  • 📚 Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.

Next Steps:

To apply, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time.

Welcome to the Future of Work! 🌐

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At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.