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Sr. Product Marketing Manager

Safeguard Global

Safeguard Global

Marketing & Communications, Product
Multiple locations
Posted on Wednesday, May 15, 2024

Ready to join the future of work?

Role - Sr. Product Marketing Manager

Come join a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work. 🌎

Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first! 🤩

How will you make a difference:
  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria and if it differs across regions.
  • Understand the competitive landscape—be an expert on our competition, how they are positioned and where we win or lose.
  • Collaborate with product development and marketing to develop product positioning and messaging that resonate with our target buyer personas and users.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn, including a PLG motion.
  • Develop a marketing plan for the products & services you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing clients and the acquisition of new clients, retention and expansion of existing clients.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
What will make you stand out:
  • 5+ years of product marketing experience with at least 3 years of experience in a market-facing role (e.g. delivering presentations to clients and prospects, conducting competitor analysis and market research)
  • Proficient in productivity applications such as Microsoft Office, Monday.com, Jira.
  • Comfortable using collaboration and CRM tools such as MS TEAMS and Salesforce.
  • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
  • Power user of social media tools such as LinkedIn, Twitter, Facebook and Instagram.
  • Exceptional data analysis and ROI-tracking skills, able to prove what is –or isn’t—working using
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and stakeholder management skills to interact with colleagues, cross-functional teams, clients, prospects, analysts. Team player!
  • Bachelor’s degree in business or marketing; MBA preferred.
  • Pragmatic Institute Certified (PMC) III or Product Marketing Alliance certification preferred.

Who we are and what we do:

Safeguard Global is…Global! We help 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe. ✈️

Our Global Benefits

  • 👨‍💻 Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
  • 🧑‍🍼 Bonding Leave: Enjoy paid leave to bond with your new family member.
  • 🎁 2 Charitable Days: Contribute to causes you believe in.
  • 🏆 Reward & Recognition Program: Be rewarded for your success and championing our values.
  • 💰 Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.

Why become a Guardian:

  • ️ International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.
  • ⭐ Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
  • 📚 Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.

Next Steps:

To apply, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time.

Welcome to the Future of Work!

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At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.