Marketing Email Automation Manager (Pardot)

Location: (Preferred candidates located in Canada or the UK)

Ready to join the future of work?

Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work. 🌎

Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first! 🤩

About the Role

We are looking for a tech-savvy and detail-oriented Marketing Email Automation Manager to join our team. This dynamic role combines the expertise of email marketing automation with website management. You will oversee our marketing automation workflows and play a crucial role in managing website updates using a headless CMS platform.

Responsibilities

• Marketing Automation & Email Management:
  • Manage and optimize Pardot forms, MQL scoring, email campaigns (e.g., brand newsletters, ad hoc event emails, nurture sequences).
  • Design and execute engagement studio sequences to improve lead nurturing and conversion.
  • Monitor and maintain domain reputation using tools like Google Postmaster Tools.
  • Ensure GDPR compliance across all marketing operations and campaigns.
• Salesforce Campaign Management:
  • Create and manage campaigns within Salesforce, ensuring seamless integration with Pardot.
  • Standardize campaign nomenclature for consistency and reporting clarity.
  • Generate and maintain UTM tags for accurate campaign tracking and performance analytics.
• Website Management:
  • Handle drag-and-drop updates using our headless CMS platform, Contentful.
  • Maintain website consistency with brand guidelines and marketing objectives.
• Collaboration & Insights:
  • Partner with the content marketing and creative teams to ensure email content aligns with marketing goals.
  • Monitor performance metrics including open rates, click rates, deliverability, and down funnel metrics and provide data-driven insights for campaign improvement.

Qualifications

• Proven experience with Pardot (aka Account Engagement) or similar marketing automation platforms.
• Knowledge of lead scoring methodologies and email marketing best practices.
• Familiarity with GDPR compliance and other data privacy standards.
• Experience with Contentful or other drag and drop website platforms.
• Strong understanding of domain reputation management tools and practices.
• Excellent organizational skills and attention to detail.
• Familiarity with CRM systems like Salesforce
• Analytical skills, ability to run reports to find actionable insights

Preferred Skills

• Basic HTML/CSS knowledge for email and web customization.
• Experience working in a remote environment with cross-functional teams.

Who we are and what we do:

Safeguard Global is…Global! We help 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe. ✈️

Our Global Benefits

• 👨‍💻 Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
• 🧑‍🍼 Bonding Leave: Enjoy paid leave to bond with your new family member.
• 🎁 2 Charitable Days: Contribute to causes you believe in.
• 🏆 Reward & Recognition Program: Be rewarded for your success and championing our values.
• 💰 Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.
• 🏢 Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.

Why become a Guardian:

• ✈️ International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.
• ⭐ Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
• 📚 Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace.

Next Steps:

To express your interest, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time.

Welcome to the Future of Work!

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#LI-REMOTE

At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.