About Snowplow

Snowplow is the real-time customer context layer that collects, validates, enriches, and delivers behavioral data for advanced analytics, ML, and AI agent decisioning. Snowplow's event tracking is leveraged across 2M+ websites and applications globally, processing over one trillion events per month.

More than 250 companies, including Samsung, Experian, AutoTrader, Strava, Condé Nast, and HelloFresh, rely on Snowplow to build a well-governed, first-party data foundation that powers their customer-facing AI agents, in-session personalization and recommendations, and real-time analytics.

The Opportunity

Snowplow has evolved from a single customer data infrastructure offering into a multi-product platform. Our core pipeline (the data foundation), Signals (real-time context for agentic applications), and Identities (real-time identity resolution) are tightly interconnected —the sum of the parts is far more valuable than any individual offering.

The Product organisation excels at building technically rigorous solutions for data engineering, product, and engineering teams. What we need now is someone who ensures the entire platform is commercially coherent: that pricing reflects the value customers actually receive, that packaging drives expansion, that sales can articulate the cross-product story, and that our go-to-market motions are as sharp as our products.

The Role

The Director of Product Commercialization is responsible for maximizing the commercial impact of Snowplow’s product portfolio. You will own the strategy and execution of how our products are priced, packaged, positioned for commercial conversations, and enabled for the field. You will work horizontally across all products rather than vertically owning any single one.

You are the connective tissue between what we build and how we sell it. You sit in the Product organization but face outward toward the market, customers, and revenue.

Key Responsibilities

Pricing & Packaging Strategy

• Own pricing and packaging across the full Snowplow platform.
• Design and iterate on packaging models that reflect the interconnected value of core pipeline, Signals, Event Forwarding and Identities, ensuring bundles drive expansion and exponential value.
• Develop and execute product-led growth strategies that enable new and existing customers to discover, adopt, and expand across the Snowplow platform through in-product experiences including self-serve trials, usage-based upgrade paths, and expansion triggers that complement sales-led motions and reduce time to value.
• Run pricing experiments informed by customer feedback, competitive intelligence, and usage data. Build the analytical framework for pricing decisions rather than relying on intuition alone.
• Develop a pricing governance process that enables rapid iteration on new offerings while maintaining coherence across the platform.

Commercial Product Strategy

• Translate the technical capabilities of each product into commercially compelling value propositions that resonate with economic buyers, not just practitioners.
• Own the cross-product commercial narrative: why the platform together is worth more than individual products, and how customers should think about their investment path.
• Partner with individual PMs to pressure-test go-to-market readiness of new features and products, serving as the commercial lens before launches.
• Monitor competitive landscape from a commercial standpoint (pricing, packaging, positioning) and advise the Product and GTM organizations on differentiation strategy.

Commercial GTM Partnership

• Serve as the Product organization’s senior commercial voice – the go-to person when Sales, Sales engineering, Professional Services or Customer Success needs a technically credible, commercially sharp product authority on platform value.
• Join strategic customer and prospect conversations as a senior product voice who can speak credibly about technical architecture and commercial value.
• Work closely with Product Marketing to ensure commercial content reflects the depth and accuracy of the platform narrative; providing the domain expertise that enables effective messaging for a technical buyer audience.
• Deliver structured commercial intelligence back to Product — win/loss patterns, pricing objections, competitive positioning gaps — as inputs to platform strategy, not as ad-hoc field support.

Strategic Planning & Market Intelligence

• Serve as a strategic thought partner on portfolio-level decisions: where to invest, what to sunset, how to sequence market entry for new capabilities.
• Bring structured market and competitive intelligence into product planning—not just anecdotes, but data-informed perspectives on market sizing, willingness to pay, and competitive positioning.
• Own the commercial dimension of the product roadmap: ensuring that what we build maps to revenue opportunity and that the sequencing reflects commercial readiness.

Experience

• 8+ years in B2B enterprise PaaS, SaaS or data infrastructure, with meaningful time in both product and commercial/GTM functions.
• Deep familiarity with the data ecosystem: CDPs, data pipelines, analytics platforms, identity resolution, or adjacent spaces. You should be comfortable in conversations with data engineers and product management and engineering leaders.
• Demonstrated track record of owning pricing and packaging at a multi-product company, ideally during a period of portfolio expansion.
• Experience operating as a commercial product authority in customer and prospect conversations — credible with both technical and economic buyers on platform value and architecture.
• Prior experience at companies like Segment, mParticle, Databricks, Snowflake, Confluent, Datadog, Amplitude, or similar is strongly preferred.

Skills & Attributes

• Equally comfortable in a product strategy discussion and a customer-facing commercial conversation. You can whiteboard a data architecture and then present an ROI model in the same meeting.
• Strong analytical and strategic thinking. You bring structure to ambiguous problems and use data to inform commercial decisions.
• Exceptional communication skills: you can simplify complex technical concepts for non-technical stakeholders and add commercial depth for technical audiences.
• Collaborative and influential without authority. You will need to work effectively with PMs, product marketing, sales, marketing, and engineering without direct management of any of them.
• Entrepreneurial and self-directed. Snowplow is a growth-stage company and this is a new function. You will need to define the role as much as fill it.

Benefits

🚀 Meaningful equity stake

💰 Competitive Base Salary

🧘 Flexible working

🏖️ Unlimited PTO

✍️ 401k

🏥 Medical, dental & vision insurance

💻 MacBook and home office equipment allowance

📋 Short & long term disability insurance

👪 Enhanced maternity, paternity, shared parental and adoption leave