Trade Marketing Manager, Lead

Taguig, National Capital Region, Philippines ( Hybrid )

Full Time

What you will d

oThis role will be primarily responsible for ensuring that perfect store guidelines are executed according to set standards within the assigned area following the ISE principle/guidelines. He/She leads planning to execution in partnership with the account/territory/distributor managers and merchandising teams, while ensuring compliance with internal and external guidelines of execution. Field Executions Manager ensures that all national, account-specific, and area-specific campaigns will land in stores in his/her managed area as planned

.


What You Wil

l DoKey Responsibilit

• ies:
  Customer Management: Maintains and nurtures strong partnerships with customers through regular engagements with decision-makers, planning sessions, trade visits and other meetings as needed for seamless execution of perfect store and area-specific activ
• itiesBrand & Business Development: Works closely With Shopper Marketing Managers, Category Activation Managers and Account/Territory/Distributor Managers for the alignment of brand and account strategies and oversees the sector's efficient and effective execution/implementation of ISE programs, campaigns and promotions in area and Stores co
• veredInternally, aligns with business partners to execute programs, address issues or develop process improvements that aid the smooth execution of planned initiatives to customers. Attends regular business rhythm meetings such as Customer Days, Area Coordination Meetings, Mid-cycle and Annual Business Re
• viewsResource Management: In coordination with Field Sales Managers (for area-specific initiatives), works within budgets and ensures the appropriate allocation and disbursement of campaign/execution funds, the evaluation of their use, and their utilization according to company pol
• iciesBusiness Strategy & Planning: Utilizes customer/shopper understanding and insights to input and contribute to the creation Of a long-range strategic plan and the annual business plan for the
• area.Ensures that all national and account-specific initiatives are aligned to company and CD strategies. Regularly attend meetings to monitor progress and determine future courses of ac
• tion.Innovation: Spots opportunities for field executions process improvement Or business development and initiates projects to take advantage of

them.
Perfect Store Execution

• (5Ps):
  Orchestrates execution of Perfect Store imperatives in-store for total area based on ISE set standards in collaboration with Field Sales and Merchandisi
• ng TeamMonitors regularly compliance of identified doors to Perfect Store standards through fieldworks and merchandising team enga
• gementsDevelops central hub of perfect store reports per door and per RE in area to be able to monitor progress of ad
• herenceLeads regular cascades of business planning guide and other cycle priorities to merchandising team and ensures that this is implemented as
• plannedLeads merchandising structure deployment optimizations in support of perfect store exe

cutions
National Campaigns Ex

• ecution:Supports Category Activation Managers by leading initiatives to flawlessly execute national activations in their areas through intensive coordination with ASM/CDM/DDM and supports to provide consolidated feedback on executio
• n statusRegularly monitors and develops recommendations to the team on improving National and Account Execution
• IndicesProvides trade insights into the pre-planning of BPG and cycle priorities to ensure activity is workable in
• the areaCollaborate with Category Activation Managers to develop the central hub of promo and merchandising implementation records, execution pictures, updates, status reports, trade intelligence and innovations in
• the areaInputter in the evaluation of the promotion for his/

her area
Area Specific

• ExecutionLeads and controls business planning documents such as Area LEPs, Area SMACs and other relevant
• documentsLeads in the coordination with Field Sales Managers and Shopper Marketing Managers in the planning and execution of big area-specific initiatives (as detailed in the Field Activation Brief which field sales initiates) ensuring TP spending for materials and manpower are within p
• rojectionEnsures flawless area-specific execution of planned activations according to set
• standardsInputter in the evaluation of the area-specific activation /
• promotionLeads and manages Field Execution Manager’s PAs in ensuring administrative tasks
• are doneflawlessly as a pre-requisite to any activation
• executionManages deployment strategies and works with third-party agencies to ensure flawless execution and delivery of planned pre-identified area in
• itiativesEngages Distributors/Acabar merchandising team to ensure seamless execution of promotions, national, account-specific and area-specific ac

tivations
What We Are L

ooking ForRequired Quali

• fications:A minimum of a Bachelor’s degree in Business Administration, Marketing, Sales, or any related discipline is
• required.At least 3-5 years of professional experience in sales, trade marketing, category management, or customer de
• velopment.Strong interpersonal skills with the ability to engage and build relationships with internal and external sta
• keholders.Strong analytical skills with the ability to interpret data, generate insights, and develop strate
• gic plans.Proven experience in executing trade and brand activations, sales campaigns, and in-store merchandising
• programs.Ability to manage budgets, allocate resources efficiently, and evaluate execution effe
• ctiveness.Excellent organizational and project management skills, with the ability to prioritize tasks in a fast-paced en
• vironment.Proficiency in Microsoft Office tools (Excel, PowerPoint, Word) and familiarity with CRM or ER
• P systems.Ability to travel within the assigned area for customer visits, trade engagements, and execution m

onitoring.Preferred Quali

• fications:Experience in the FMCG, retail, or pharmaceutical industry, particularly in sales or customer d
• evelopmentKnowledge of Perfect Store execution principles, shopper insights, and trade marketing s
• trategies.Strong problem-solving skills with the ability to spot business opportunities and implement imp
• rovements.Experience working with third-party agencies, distributors, or merchandis
• ing teams.Ability to lead cross-functional teams and collaborate with marketing, category management, and field sa
• les teams.Experience handling national campaigns and area-specific activations, including execution monitoring and
• reporting.Familiarity with digital tools for sales tracking, business planning, and performance
• analysis.Fluency in English and other local languages as required for effective customer comm

unication.