Assistant Brand Manager

Shanghai , China

Full Time

What you will d

oRole Scope

:1. Execution Leadership (vs. Strategic Leadership by MM

• )Translate strategy set by MM into actionable campaign plans and ensure high-quality deliver
• yAct as the execution owner of campaigns, ensuring timelines, consistency, and coordinatio
• nProvide structured feedback to refine strategies based on execution realitie

s
2. Cross-Functional Integrati

• onDrive day-to-day collaboration across e-commerce, media, PR, and sales tea
• msAlign stakeholders on execution priorities and resolve operational issu
• esEnsure resources are effectively integrated to maximize campaign rea

ch
3. Data-Driven Decision Supp

• ortAnalyze campaign performance and generate actionable insig
• htsRecommend optimization actions to improve ROI and efficie
• ncySupport faster and more informed decision-mak