Strategic Channel Planning Manager

Shanghai, China

Full Time

What you will do

Plans, develops and directs implementation of programs for regional trade customers. Responsible for trade purchasing and marketing activities to maximize account objectives. Oversees the development, implementation, and analysis of account specific promotion programs. Establishes performance metrics and tracks results. Reviews status reports to determine status and focus areas. Prepares reports for management to assist with decision making. Monitors market trends, customer needs and competitors' action in region. Acts as liaison between stakeholders ensuring clear communication of business strategies, key initiatives, learning and filling key information gaps. Participates in the planning and provides input into the forecast processes for channel and brand plans. Establishes manager level relationships with key accounts and associations.