Key Responsibilities:

• Be the voice of the customer in the monthly integrated business planning cycle by converting shopper, category, consumer, retailer, and competitive insights into actionable commercial recommendations.

• Analyze customer POS, share trends, and competitor activity against targets; bring timely customer insights into S&OE and demand-planning forecasts; and lead Retail, Innovation, Strategy and Execution meetings to prioritize deliverables on a 0- to 3-month horizon.

• Drive in-year business performance through gap-closure activities, trade-spend ROI opportunities, and post-event analysis across promotional effectiveness, trade investment, pricing, margin, and category growth.

• Lead cross-functional alignment from strategy through execution across Brand, Sales, Finance, Supply Chain, Demand Planning, Category, Customer Service, and Project Management to remove barriers and land execution.

• Contribute customer inputs to Portfolio Management Review and new-product planning, including distribution, trade funding, promotional strategy, availability, and execution requirements.

• Lead new-product launch execution plans, including external launch strategies, retailer sell stories, sales enablement materials, launch toolkits, promotional guidance, objection handling, and execution within the Sales organization.

• Develop promotional, category-growth, and omnichannel activation plans using trade fundamentals, Revenue Growth Management frameworks, in-store execution, e-commerce fundamentals, digital shelf, retail media, and Joint Business Planning support.

• Translate brand and category priorities into customer-specific annual plans, Sales toolkits, customer sell-in materials, Trade Fundamentals, and Go-To-Market strategies.