Brand Manager

Reading , UK

12 Months ( FTC )

Key Responsibilities

• Launching new products and building comprehensive go-to-market plans, including pricing and merchandising strategies, that can be adapted across priority global markets.
• Contributing insights on business case inputs for the longer-term innovation pipeline, including opportunities to support OUS deployment and market-specific needs.
• Crafting globally consistent, locally adaptable marketing communications (e.g. Sampling, Healthcare Professionals, Consumer Promotions planning, Budget management, R&D claims, etc) and impactful media plans with external agency partners, the Content & Communications team, regional partners, and the Megabrand team.
• Diagnosing and analyzing business performance across the market and key global markets to ensure sufficient new product tracking and post-campaign reporting to inform activation planning.
• Partnering with Consumer Business Intelligence partners to uncover category, competitor, consumer, and retail customer insights across priority markets that drive business recommendations.
• Collaborating with cross-functional partners including Customer Strategy, Innovation, Sales, Finance, Regulatory, Legal, Global, Supply Chain, Demand Planning, regional market teams, and the OUS deployment lead to coordinate team activities/projects and attain short- and long-term sales and profit commitments.

What We Are Looking For

Required Qualifications

• A minimum of a bachelor's degree is required; preferably in Marketing/Business or a related field.
• 6+ years of brand management & marketing experience.
• Experience working on new product forecasting, insights gathering, and business case development.
• Experience working cross functionally with sales, trade customization, research partners, and regional stakeholders to bring innovation to market.
• Experience with bringing activations to life via customer, media, influencer partnership.
• Experience partnering with global, regional, or local market teams to shape brand plans, innovation, or commercialization strategies beyond a single market.
• Strong stakeholder management skills, including the ability to influence and align cross-functional partners across geographies and time zones.
• Global or multi-market brand management experience, with demonstrated ability to translate a lead-market strategy into relevant regional plans.

Preferreed Qualifications

• Excellent written and oral communication skills, with an ability to bring out the best in others.
• Strategy and data are the core of everything we do, so strong critical thinking and analytical skills are required.
• Strong budget management and forecasting skills.
• Agile, beauty-first mindset & entrepreneurial, problem-solving thinking.
• Digital marketing experience is an asset.
• Experience with tools such as Nielsen and Numerator for data analysis. Well versed in MS Excel & PowerPoint.