Personal Assistant to the CEO
Wawa Fertility
Administration
Copenhagen, Denmark · London, UK
Personal Assistant to the CEO
We usually respond within a week
Location: London or Copenhagen
Type: Full-Time
Working Pattern: Hybrid / 3 days a week onsite
About wawa fertility
17% of adults worldwide need help to have a baby and by 2050, that number will reach nearly 50%. Yet only 2% can access fertility treatment today. That’s not a gap; it’s a canyon. And we’re building the bridge.
At wawa fertility, we’re on a mission to make fertility care accessible to 100% of those who need it transforming success rates and accessibility worldwide. Our end-to-end platform digitises the entire fertility journey, enabling clinics to swap spreadsheets for seamless workflows and spend less time on admin, more time on life-changing care.
We’re not tiptoeing around an industry plagued by stale incumbents and outdated tech. We’re sprinting through it. With proven product-market fit, our platform is live in 14+ countries and scaling fast. Clinics trust us. Patients rely on us. And the impact we’re making is real.
We’re building the operating system for the future of fertility care. And we’d love you to help us deliver it.
The Mission
"To make fertility care accessible to everyone who needs it because the right to start a family shouldn’t depend on where you live or what you earn."
The Role
This is a true startup support role. You’ll work directly alongside the CEO across everything from scheduling and operations to helping keep projects, meetings, and priorities moving forward.
No two days will look the same. One minute you could be coordinating investor meetings, the next helping organise a team offsite, managing logistics, chasing follow-ups, or solving last-minute problems before they become bigger ones.
We’re looking for someone who enjoys fast-paced environments, likes being useful, and can confidently adapt as the business grows.
Who you are
Highly organised with strong attention to detail
Calm, proactive, and good at figuring things out independently
Comfortable juggling multiple priorities at once
Strong communication skills and emotional intelligence
Tech-savvy and comfortable using tools like Notion, Slack, Google Workspace, Zoom, etc.
Someone who thrives in startup environments and enjoys wearing multiple hats
Trustworthy and discreet when handling sensitive information
What You Bring
Experience supporting a founder, CEO, or startup team
Experience in startups, SaaS, tech, or healthtech is a bonus
Operations, EA, PA, or project coordination experience welcomed
Comfortable working with ambiguity and changing priorities
What We Offer
Mission-Driven Work
Help solve the global fertility crisis. Every feature you ship helps make care more accessible for families worldwide.
Generous Rewards
Share in the company’s success. Your contributions are reflected in meaningful equity and real upside.
Ownership & Impact
No red tape and no waiting for permission. You’ll define, build, and ship — with direct impact on the product and the mission.
Growth & Learning
Develop professionally while shaping the future of healthcare technology. Wear many hats and level up fast.
Early Team Magic
Join the founding crew. Help set the standards, culture, and direction of the company for years to come.
Hybrid & Flexible
3 days a week at our Paddington office, with flexibility built in. We trust you to do great work wherever you are.
Why wawa?
Because we’ve already found strong product-market fit. Because clinics in 14+ countries rely on us every day. Because our platform handles everything from embryology records to patient payments and we’re just getting started.
Because we’re a small team doing enormous things. Because you’ll never wonder whether your work matters here. And because helping millions of families start is the kind of purpose that makes Monday mornings feel different.
Big challenges. Bigger impact. The best colleagues you’ll ever work with.
Ready to help build families?
We’d love to hear from you. Apply now and let’s make fertility care better, together.
Send your CV and a short intro to:
Equal Opportunity Statement
wawa fertility is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
Website:
- Department
- Finance & Operations
- Locations
- Copenhagen, London (WeWork)
- Remote status
- Hybrid
About Wawa Fertility
wawa fertility is the Operating System to run and grow your fertility clinic.
We enable fertility clinics to run their entire practice in one system by connecting everything from patient management to EMR, lab, cryo storage management, payments and RCM in one platform.
No more manual transfer of data from one system to another. No more scanning papers. No more fragmented patient communication.
The result is a modern end-to-end system that:
1. Saves hours of admin time per IVF cycle
2. Improves the experience and outcomes for fertility patients
3. Improves billing and collection rates for clinics
Leading fertility clinics across 13 countries already trust wawa fertility OS to support their operations and improve their patient journey.
Learn more about wawa fertility OS on www.wawafertility.com