Company Description

Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch!

We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers.

All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.

Job Description

We’re looking for a Senior Marketing Manager to lead our customer acquisition efforts in Ireland. This is a unique opportunity to help scale a new and growing market, backed by the resources of an established UK business.

Reporting to the Head of Acquisition, you’ll be responsible for shaping and executing the strategy that brings new customers into the Gousto experience. Working closely with teams across brand, insights, PR, trading, and tech, you’ll ensure that every marketing pound is spent where it can make the greatest impact.

This role can be based in either Dublin or London, with travel once a month to the other location to maintain strong cross-site collaboration.

What you'll do

• Lead the development and delivery of our marketing strategy in Ireland to drive new customer growth
• Oversee go-to-market activity across all paid channels
• Manage forecasting, performance and spend across key acquisition metrics
• Optimise marketing investment to maximise ROI and sustainable growth
• Test and evaluate new acquisition channels to uncover further opportunities
• Represent the voice of the Irish customer across the business
• Collaborate closely with Brand, Insights, PR, Trading and Tech teams
• Ensure acquisition efforts align with brand and commercial goals
• Partner with Product and Tech to support marketing through test-and-learn
• Champion inclusive and ethical marketing practices

Who You Are:

• Experience in a leadership role in rapidly scaling businesses and/or new market launches
• Data-driven, growth-hacking mindset, with expertise in acquisition forecasting and commercial analysis
• Strong background in D2C marketing, preferably eCommerce.
• Deep understanding of the Irish market and consumer behaviour.
• Proven success developing and executing multi-channel strategies and managing £1m+ marketing budgets.
• Ability to build strong cross-functional relationships.
• Strategic, results-oriented approach with a passion for innovation and problem-solving, ideally gained in a fast-paced, high-growth environment.

Additional Information

Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.

Everyone is welcome and we’re looking for applications from people of all backgrounds and experiences.

Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile . And, if you’re in a job share, why not just apply as a pair.

For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.

If you have a disability that you’re worried will affect you during the interview process, please let us know and we will do our best to help you feel comfortable.

We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know.