Company Description

At Gousto, we’re on a mission to become the UK and Ireland’s most loved way to eat dinner and for every meal to leave the planet better off. Powered by data, driven by sustainability, and united by our love of food, we’re changing how people shop, cook and eat at home.

We’re proud to be one of the UK’s fastest-growing businesses, and even prouder of the inclusive culture we’re building. Our people are at the heart of everything we do, guided by our values: Dream, Deliver, and Care.

Job Description

We’re looking for a Senior Marketing Manager to lead our customer acquisition efforts in Ireland. This is a unique opportunity to help scale a new and growing market, backed by the resources of an established UK business.

Reporting to the Head of Acquisition, you’ll be responsible for shaping and executing the strategy that brings new customers into the Gousto experience. Working closely with teams across brand, insights, PR, trading, and tech, you’ll ensure that every marketing pound is spent where it can make the greatest impact.

This role can be based in either Dublin or London, with travel once a month to the other location to maintain strong cross-site collaboration.

What you'll do

• Lead the development and delivery of our marketing strategy in Ireland to drive new customer growth
• Oversee go-to-market activity across all paid channels
• Manage forecasting, performance and spend across key acquisition metrics
• Optimise marketing investment to maximise ROI and sustainable growth
• Test and evaluate new acquisition channels to uncover further opportunities
• Represent the voice of the Irish customer across the business
• Collaborate closely with Brand, Insights, PR, Trading and Tech teams
• Ensure acquisition efforts align with brand and commercial goals
• Partner with Product and Tech to support marketing through test-and-learn
• Champion inclusive and ethical marketing practices

Who You Are:

• Experience in a leadership role in rapidly scaling businesses and/or new market launches
• Data-driven, growth-hacking mindset, with expertise in acquisition forecasting and commercial analysis
• Strong background in D2C marketing, preferably eCommerce.
• Deep understanding of the Irish market and consumer behaviour.
• Proven success developing and executing multi-channel strategies and managing £1m+ marketing budgets.
• Ability to build strong cross-functional relationships.
• Strategic, results-oriented approach with a passion for innovation and problem-solving, ideally gained in a fast-paced, high-growth environment.

Additional Information

Whether it’s in our recipes or our hiring, we believe in the power of diverse perspectives. We’re committed to creating a workplace where everyone can thrive. We encourage applications from people of all backgrounds, and we’re open to flexible working arrangements that help you do your best work.

If you’re unsure whether you meet all the criteria, we’d still love to hear from you. If you’re applying as part of a job share, we welcome joint applications. And if you need any adjustments during the recruitment process, just let us know—we’re here to help.