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Performance Marketing Manager

Synthesia

Synthesia

Marketing & Communications
Copenhagen, Denmark
Posted on Tuesday, July 18, 2023

โ€‹Greetings, Ads hero ๐Ÿ‘‹๐Ÿป

Note: the job post includes images and links, in case you can't see them: (https://boards.eu.greenhouse.io/synthesia/jobs/4196449101)

This is not a usual job description, but there is a good reason for that.

It's going to take you 5 minutes to read it, but it is 100% worth it.

Let us explain.

Over the past 100 years, media production went through cycles of innovation that impacted the production, distribution, and consumption of media in ways that we couldn't predict.

Things are changing quickly, technologies grow and evolve in multiple waves.

One of the ways to think about how technologies emerge is that stuff tends to begin small and slow. There is an early period where the technology isn't quite working and it doesn't look like it's going to be very useful or important.

But then, it reaches a point where the growth accelerates upwards. It moves from the period when it was kind of a crazy idea to a period of excitement and growth.

Everything starts working.

Image credit: https://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

At Synthesia, we believe the future of media is synthetic. Not sure what's that about? Check this article written by our CEO Victor Riparbelli: https://www.synthesia.io/post/the-future-of-synthetic-media

It's kind of a crazy idea.

But after 5 years of research and a roller coaster ride of successes and failures, here is a graph showing the number of AI videos created by our customers in 2021 (in 2022 and 2023 it's growing exponentially).

Not that crazy of an idea anymore, huh? ๐Ÿ˜‰

In 2021 we've raised two funding rounds with a total of $62M from legendary investors such as Kleiner Perkins and Google Ventures.
And now, in June 2023, we've raised an additional $90M from Accel and NVIDIA at a $1B Unicorn valuation.

And yet, we're just getting started building the foundations of a whole new type of media.

We're still extremely early, and you have the chance to be a pioneer and shape the future of video production!

To continue our growth trajectory, we're looking for a passionate Performance marketing manager (focused primarily on paid search).

We have a product/market fit, good website fundamental and we're ready to push the throttle down. Come aboard! ๐Ÿš€


About the job

In this position, you will join our Marketing team as a Performance Marketing Manager (focused on paid search).

What's exciting about this job?

At Synthesia, we already have a lot of traffic, a highly-skilled small paid ads team and a funnel that works. Now it's time to scale our machine.

How will your day to day look like?

Having deep control over day-to-day ad performance, analyzing performance across channels, etc. We move very fast and prefer doing to talking.

You can see more about who we are and how we work here: https://www.synthesia.io/careers


๐Ÿค” Interested? Imagine joining Airbnb, Stripe, Figma - when they had product-market fit, but the world hasn't completely realized it yet. That's how early we are. ๐Ÿคฉ


Requirements:

  • 4+ years of experience working in tech startups
  • 4+ years managing Google Ads
  • Strong analytical skills
  • Strong ad copywriting skills
  • At least basic experience and understanding of other ad platforms (Meta, Linkedin, Tiktok)
  • At least basic understanding of SEO
  • At least basic understanding of landing page conversion optimization
  • Experience with Hubspot is a plus

Benefits:

  • ๐Ÿ’ธ We are generous - you will be compensated fairly (incl. stock option plan)
  • โœจ We are mindful - you will have the flexibility to work from home and rest when you need to.
  • ๐Ÿ’ป We are a tech company - you will have access to all the equipment you need.
  • ๐ŸŽ‰ We are fun - we do company off-sites, team dinners, and other social activities.
  • ๐Ÿ“ˆ We want you to grow - you will be joining a bunch of exceptional professionals who will help you shape the career you are dreaming of.

PS: if you have any questions about this position, feel free to ping Borys Khodan directly on Linkedin.