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Solutions Marketing Lead

Synthesia

Synthesia

Marketing & Communications
New York, NY, USA
Posted on Wednesday, February 28, 2024

Welcome to the video first world

In the next few years, 99% of the content we’ll consume online will be video. And most of it will be AI generated. From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content.

Today, people want to watch and listen, not read — both at home and at work. (if you nodded here, check this video)

Don't get us wrong, we love a good book. Yet visuals resonate more with our brains, where it’s for entertainment or learning — we naturally gravitate more often to videos than text.

But despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale — until now.


Meet Synthesia

At Synthesia, we're on a mission to make video easy for everyone.

Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently.


Product Marketing at Synthesia

In short, our objective is to align our products with market needs through a clear understanding of customer demands and clear communication of our value.

The team

You’ll be joining our Product Marketing team that consists of 5 product marketers, each focused on one key area:

  • Customer Insights: Responsible for our Voice of the Customer program and market insights.
  • Social Proof: Responsible for case studies, testimonials and reviews.
  • Feature releases: Responsible for communicating our product releases both internally and externally.
  • Design & Motion graphics: Responsible for creating marketing collaterals (explainers, video templates etc.)
  • Segmentation, positioning and messaging: Responsible for overall segmentation, positioning and messaging frameworks.

Solutions Marketing

Solutions marketing is a new function at Synthesia. You will have the opportunity to set the stage for this function, focusing on shaping and iterating on the narrative around our core solution — Employee Training and Development for large enterprises. However, you’re not starting from scratch, we have a vast customer base within this segment, and a clear understanding of our differentiated value, competitive landscape and success stories.

Product Marketing at Synthesia reports into VP Marketing.


What you’ll be doing:

  • Lead the development and execution of our go-to-market strategy, with a focus on solutions for employee training and development within large enterprises.
  • Create value propositions and messaging that clearly articulate the unique benefits and capabilities of our platform, distinguishing our solution in the market.
  • Collaborate closely with the Product, Sales, and Customer Success teams to gain a deep understanding of our technology, customer use cases, and success stories.
  • Develop and implement sales enablement strategies, equipping our sales team with the knowledge and tools they need to effectively sell our solution.
  • Coordinate with the broader marketing team to integrate solutions messaging into marketing campaigns, events etc.

We’d love to hear from you if you have:

  • 4+ years of Enterprise B2B SaaS experience, working with GTM teams, helping deliver on pipeline generation targets.
  • Exceptional copywriting skills, with the ability to convey complex ideas into simple, clear communication across different channels.
  • Excellent communication, both written and verbal, to effectively collaborate and form relationships with internal and external partners.

At Synthesia, we believe in hiring smart, curious people who want to learn and develop their skills. If you’re excited about this role, but your past experience doesn’t align perfectly with the points outlined, we encourage you to apply anyways.


Why join us?

We’re living the golden age of AI. The next decade will yield the next iconic companies, and we dare to say we have what it takes to become one. Here’s why:

Our culture

At Synthesia, we're focused on building, not talking. We seek out the brightest, kindest, and most dedicated individuals, empowering them to excel. Our work principles guide our decisions, feedback, and structure, ensuring everyone's success. Learn more about our work principles.

The fastest growing software company in the world (according to G2)

We’ve raised +$150M in funding from top-tier investors, including Accel, Nvidia, Kleiner Perkins, Google and top founders and operators including Stripe, Datadog, Miro, Webflow, Facebook etc. In 2023, we were one of 7 European companies to reach unicorn status.

Serving 50,000+ customers (and 50% of the Fortune 500)

We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.

Proprietary AI technology

Since 2017, we’ve been pioneering advancements in Generative AI. Our AI technology is built in-house, by a team of world-class AI researchers and engineers. Learn more about our AI Research Lab and the team behind.

AI Safety, Ethics and Security

AI safety, ethics, and security are fundamental to our mission. While the full scope of Artificial Intelligence's impact on our society is still unfolding, our position is clear: People first. Always. Learn more about our commitments to AI Ethics, Safety & Security.


Benefits

📍A hybrid working environment with an office space in NYC's Nomad District 🏠

🏥 100% Medical, Dental & Vision

❣️ 401k Plan

🍼 Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay

🏝️ 25 days of annual leave + Public holidays

🥳 You will join an established company culture with optional regular socials and company retreat

👉 You can participate in a generous recruitment referral scheme if you help us to hire

💻 The equipment you need to be successful in your role

💰 Salary $150-$220k depending on experience